RIU is New Zealand's oldest music magazine dating back more than 25 years. It is in a unique situation because it offers its readers all the very best and latest in local music as well as international music news. RIU's number one priority is to take music to all parts of New Zealand and cover all sorts of music from around the country. April 2001 sees its relaunch. The new look Rip It Up will be in a larger format wikth 100 pages of interesting features/articles on a wider range of music than ever before.